In an exclusive interview, executive chairman Remo Ruffini sat down to discuss the highly anticipated first campaign of the season for his renowned brand. With Hollywood heartthrob Jamie Dornan as the face of the campaign and a series of global activations in the works, Ruffini is confident that this will be a season to remember for the brand.
The campaign, which features Dornan in a series of stunning images, captures the essence of the brand’s signature style while also showcasing its evolution. Ruffini explains, “We wanted to create a campaign that not only celebrates our heritage but also reflects our vision for the future. Jamie was the perfect choice to embody this as he exudes both classic elegance and modern sophistication.”
Dornan, known for his roles in popular films such as Fifty Shades of Grey and A Private War, was thrilled to be a part of the campaign. “I have always admired the brand and its timeless aesthetic. It was an honor to be chosen as the face of their first campaign for the season,” he shares.
The campaign, shot by renowned fashion photographer Mario Testino, captures Dornan in a variety of settings, from a luxurious villa in Lake Como to the bustling streets of New York City. Each image showcases the brand’s impeccable craftsmanship and attention to detail, while also highlighting its versatility.
But the campaign is not just about the images. Ruffini reveals that there will be a series of global activations to bring the brand’s vision to life. “We want to engage with our customers on a deeper level and create an experience that goes beyond just a beautiful campaign. We have some exciting plans in the works, from pop-up events to interactive installations, all designed to immerse our customers in the world of our brand.”
With a strong focus on digital and social media, the brand aims to reach a wider audience and connect with them in a meaningful way. “We understand the importance of digital in today’s world and we want to use it to not only showcase our products but also to engage with our customers and create a community,” Ruffini explains.
The brand’s commitment to sustainability is also reflected in the campaign. Ruffini shares, “We have always been conscious of our impact on the environment and have taken steps to reduce our carbon footprint. This campaign is no different, as we have used sustainable materials and practices in its production.”
The campaign has already generated a buzz among fashion enthusiasts and loyal customers of the brand. With its stunning visuals and innovative approach, it is sure to make a lasting impression. Ruffini concludes, “We are excited to share this campaign with the world and invite everyone to join us on this journey as we continue to evolve and push boundaries.”
As the brand gears up for the launch of its first campaign for the season, it is clear that it is not just about showcasing their latest collection, but also about creating an experience that resonates with their customers. With Jamie Dornan as the face of the campaign and a series of global activations in the works, it is safe to say that this season will be one to remember for the brand.
