SPELLING SPREE: “Can you please spell ‘Gabbana?’”
If this question by Anne Hathaway’s character in “The Devil Wears Prada” was used to great comic effect, a study released by Joor on Wednesday shows she’s not alone in her befuddlement at fashion names.
Using a keyword exploration tool from online analytics tools provider Ahref to determine how and how often names were inaccurately spelled, Joor curated a list of the most misspelled global fashion names.
The company’s experts said naming a business was “a critical decision that can significantly impact its popularity and success,” but if this ranking is anything to go by, even being a household name doesn’t mean a brand is safe from having its moniker mangled.
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