PARIS — Eager to seize the cultural moment, and support its burgeoning international business, Mugler is stomping back onto the Paris Fashion Week calendar, easing up on the see now, buy now strategy it had pursued in recent years.
The Paris-based fashion house is on the provisional schedule to unveil its spring 2024 collection on Oct. 2, part of a broader effort to scale up the business.
Led by its creative director Casey Cadwallader, Mugler plans to develop and sell four collections a year, including two new pre-collections, while reserving the see now, buy now tactic for select product drops and collaborations.
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