As the brand celebrates its 30th anniversary, Jonny Johansson, the creative director of Acne Studios, has given his iconic collaged and photo-printed jeans a luxurious makeover. Known for their unique and avant-garde designs, the Swedish fashion house has once again pushed the boundaries with their latest collection, combining art and fashion in a bougie twist.
Founded in 1996 by Jonny Johansson and three of his friends, Acne Studios was initially established as a creative collective, with a focus on graphic design, film, and advertising. However, it was their first collection of 100 pairs of jeans that caught the attention of the fashion industry, catapulting the brand into the limelight. Since then, Acne Studios has grown into a globally recognized brand, with stores in major fashion capitals such as Paris, London, and New York.
As the brand celebrates its 30th birthday, Jonny Johansson reflects on the journey of Acne Studios and how it has evolved over the years. He explains that the idea behind the brand was to create something that was not just a fashion label but a creative platform that could encompass various forms of art. And with their latest collection, Johansson has once again stayed true to this vision.
The collection features a range of jeans, from classic denim to more experimental styles, all adorned with collages and photo prints. But what sets this collection apart is the use of luxurious materials such as silk, velvet, and leather, giving the jeans a bougie twist. These unique materials not only add a touch of sophistication but also elevate the entire collection, making it stand out from the rest.
Johansson drew inspiration from the works of artist Paul Klee and his use of collages and prints in his paintings. He also incorporated elements of the brand’s Scandinavian roots, with the use of clean lines and minimalistic designs. The result is a collection that is both artistic and wearable, appealing to the fashion-forward crowd.
One of the standout pieces from the collection is a pair of jeans made from silk twill, featuring a photo print of a sunset over a city skyline. The delicate fabric and the intricate print give the jeans a luxurious feel, and they can easily be dressed up or down depending on the occasion. This is just one example of how Acne Studios has taken something as basic as a pair of jeans and turned it into a work of art.
The brand has also collaborated with various artists to create limited edition pieces, adding a touch of exclusivity to the collection. One such collaboration is with artist Daniel Silver, who has created a series of hand-painted jeans, each one unique and one of a kind. These pieces are a true representation of the brand’s ethos of merging art and fashion.
In addition to the jeans, the collection also includes a range of tops, jackets, and accessories, all featuring the same collages and prints. This allows for endless possibilities when it comes to styling and creating unique looks. The collection has already gained a cult following, with celebrities and fashion influencers seen sporting the pieces on social media.
As Acne Studios celebrates its 30th anniversary, it is clear that the brand has come a long way from its humble beginnings. With its latest collection, the brand has once again proven its ability to push the boundaries of fashion and create something truly unique and innovative. Jonny Johansson’s vision of combining art and fashion has been brought to life, and it is evident in every piece of this collection.
So, as we raise a toast to Acne Studios on its 30th birthday, let us also celebrate the brand’s ability to constantly evolve and surprise us with its creativity. The collaged and photo-printed jeans with a bougie twist are just the beginning of what is sure to be a long and successful journey for Acne Studios. Here’s to 30 more years of pushing the boundaries and inspiring the fashion world. Cheers to Acne Studios!
