Swiss brand, Bally, has recently made headlines by unveiling a new capsule collection inspired by an archival tennis shoe. The brand, known for its luxury leather goods and footwear, chose to forgo a traditional menswear show in Milan and instead, showcased this new collection as a way to pay homage to its heritage.
The decision to not stage a menswear show in Milan may come as a surprise to some, but it is a strategic move by the brand. Bally’s creative director, Simone Bellotti, recently announced his departure from the company, leaving the brand without a leader at the helm. As the arrival of a new creative director is not expected anytime soon, Bally has chosen to focus on its roots and celebrate its iconic designs.
The capsule collection is centered around a classic tennis shoe from Bally’s archives, originally designed in the 1970s. The shoe, known as the “Super Smash,” was a popular choice among tennis players and fashion enthusiasts alike. The new collection features updated versions of the Super Smash, as well as other pieces inspired by the brand’s rich history.
Bally’s decision to pay tribute to its past is a testament to the brand’s commitment to quality and timeless design. The Super Smash shoe, with its clean lines and simple yet elegant design, is a perfect representation of Bally’s aesthetic. By bringing it back to the forefront, the brand is reminding its customers of its heritage and the values it stands for.
In addition to the Super Smash shoe, the capsule collection also includes other pieces that showcase Bally’s expertise in leather craftsmanship. From bags to jackets, each piece is carefully crafted with the finest materials and attention to detail that Bally is known for. The collection also features a color palette of classic neutrals, staying true to the brand’s timeless style.
While the absence of a creative director may have raised some concerns, Bally’s decision to focus on its heritage and iconic designs is a smart move. It not only allows the brand to stay true to its roots but also gives the new creative director a solid foundation to build upon when they do join the team.
Bally’s capsule collection is a celebration of the brand’s legacy and a nod to its future. It serves as a reminder that even in the midst of change, the brand’s commitment to quality and timeless design remains unwavering. The collection is a testament to Bally’s ability to evolve while staying true to its core values.
In conclusion, Bally’s decision to forgo a traditional menswear show in Milan and instead unveil a capsule collection inspired by an archival tennis shoe is a bold and strategic move. It not only pays tribute to the brand’s heritage but also sets the stage for the arrival of a new creative director. Bally’s commitment to quality and timeless design is evident in this collection, and it is sure to be a hit among fashion enthusiasts and loyal customers alike.
