LONDON — Selfridges has a few new friends in town that go by the name of Dratini, Dragonair and Dragonite.
Fendi has staged a pop-up at the luxury department store to celebrate its brand collaboration with Hiroshi Fujiwara’s Fragment, which also includes a special collection with Pokémon celebrating the Year of the Dragon in 2024 as part of the brand’s latest “Friends of Fendi” project unveiled in December.
At Selfridges, a large Dragonite stands on a mustard yellow podium with lit neon lights behind it until Jan. 28.
The pop-up sits next to Fendi’s ground-floor accessories concession.
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