Office Cubicles? Not J.J. Martin’s Style. The Editor-Turned-Entrepreneur Does Things Differently, and She’s Proving It at Salone del Mobile.
When we think of a traditional office environment, we often envision rows of cubicles, fluorescent lighting, and a strict corporate hierarchy. But for J.J. Martin, this conventional setup was never an option. The former editor-in-chief and fashion journalist turned entrepreneur has always done things her own way, and she’s proving it once again at this year’s Salone del Mobile.
Martin’s career in the fashion industry began as an editor at Wallpaper* magazine, where she quickly made a name for herself with her unique sense of style and eye for emerging trends. But after years of working in a traditional office setting, Martin decided it was time for a change. She left her position to launch her own brand, La DoubleJ, which combines her love for vintage fashion with her passion for bold, colorful prints.
From the start, Martin’s brand has been anything but conventional. Instead of opting for a traditional brick-and-mortar store, she created an online platform that sells her curated selection of vintage clothing and accessories alongside her own line of new designs. She also introduced a magazine component to the brand, featuring interviews and editorials that showcase her eclectic taste and creative vision.
But it’s not just her business model that sets Martin apart; it’s her approach to design and aesthetics. While the fashion industry is often focused on fast-paced trends and mass production, Martin takes a different route. She celebrates the beauty and uniqueness of vintage pieces, incorporating them into her collections and inspiring her customers to do the same.
This year, Martin is taking her unconventional approach to the prestigious Salone del Mobile, the largest furniture fair in the world held in Milan, Italy. As the first fashion brand to be invited to participate in the event, La DoubleJ will be showcasing a collection of home goods and furniture, all featuring Martin’s signature prints and vibrant color palette.
But it’s not just about showcasing her products; Martin sees this as an opportunity to challenge the traditional boundaries between fashion and interior design. She believes that fashion and home decor are closely intertwined, and her brand is a perfect example of this. By incorporating vintage textiles into her designs, Martin is able to create a unique and unexpected look that can’t be found in traditional furniture stores.
In addition to her collection, Martin has also curated a special exhibition at Salone del Mobile, titled “The Secret History of Furniture Prints.” The exhibition features rare and vintage pieces from her personal collection, as well as a selection of new designs inspired by these historical prints. It’s a celebration of the beauty and timelessness of vintage textiles, and a reminder that fashion and design are not limited to the runway or the walls of a museum.
Martin’s presence at Salone del Mobile is not only a reflection of her success as an entrepreneur but also a testament to her determination to do things differently. She is breaking barriers and challenging the status quo in both the fashion and interior design industries, and her impact is being felt around the world.
As the world becomes more connected and information is easily accessible, traditional office environments are becoming a thing of the past. Entrepreneurs like J.J. Martin are leading the way, showing that success can be achieved by following your own path and staying true to your unique vision.
So the next time you find yourself in a bland, cookie-cutter office cubicle, remember J.J. Martin and her bold, unconventional approach. Let her inspire you to break free from the norm and create your own path to success. As she proves at Salone del Mobile, doing things differently may just be the key to achieving your dreams.
