British brand S.S. Daley is looking to go back to its menswear roots with its fall 2024 show slated for Thursday at Florence’s Palazzo Vecchio.
The 5 p.m. show will mark a series of firsts for founder and creative director Steven Stokey-Daley, who was revealed as a guest designer of the 105th edition of the international menswear trade show Pitti Uomo last October.
Stokey-Daley said the Pitti showcase would enable the brand to be seen by a much wider and more men’s-focused audience from around the world, after switching from the women’s sales calendar to men’s last season.
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