TRUNK SHOW: Cementing its relationship with sporting champions, Louis Vuitton has teamed with tennis player Carlos Alcaraz to create a personalized trunk to hold a selection of his memorabilia and equipment.
It marks the second chapter of its Malle Vestiaire project, which launched last August with rugby legend Dan Carter, as Vuitton ramps up its sports marketing in the run-up to the Paris Olympics, sponsored by its parent company LVMH Moët Hennessy Louis Vuitton.
Alcaraz, who signed on as a Vuitton brand ambassador last year, selected items including the Nike shirt and shoes he wore when he became Wimbledon champion in 2023, and one of his Babolat rackets.
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