SAVE THE DATE: Dior has penciled in March 23 as the date for its men’s pre-fall runway show in Hong Kong, breaking with its tradition of unveiling the collection in December.
While the brand did not give a reason for the switch, late March is traditionally a busy period for events in China. The Dior show will coincide with the first edition of ComplexCon Hong Kong, due to take place from March 22 to 24, marking the first foreign edition of the festival to be held outside of North America.
Shanghai Fashion Week is set to kick off on March 25, while the Art Basel Hong Kong fair is scheduled from March 28 to 30. The Dior collection is due to arrive in stores from May.
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