NOT SO MERRY: “With the Gucci tree with which we’re decorating the Galleria, we want to spread a message of joy and beauty with all of you and the entire city of Milan,” was the message from Gucci president and chief executive officer Jean-François Palus during the lighting ceremony of the tree in December.
That Yuletide spirit was lost on a group of activists called “Ultima Generazione [Last Generation],” who on Friday threw buckets of orange paint on Gucci’s Christmas tree in Milan’s luxury shopping arcade Galleria Vittorio Emanuele II.
A video posted online by Italy’s daily Corriere della Sera shows onlookers heckling, demanding the activists to stop, until the arrival of the police.
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