CEO Kelly Cook, of the renowned fashion brand WWD, recently sat down with WWD Magazine to discuss their exciting partnership with Kynah. The collaboration aims to make South Asian wedding wear more accessible and affordable for the culturally diverse brides of today. With this partnership, WWD and Kynah are set to revolutionize the wedding wear industry and cater to the needs of a wider audience.
In the interview, Cook shared her enthusiasm for the partnership, stating, “We are thrilled to be joining forces with Kynah to bring a new dimension to our brand. Our goal is to make high-quality South Asian wedding wear accessible to all brides, regardless of their cultural background or budget.”
The partnership came about as a result of the increasing demand for South Asian wedding wear among brides from different cultural backgrounds. With the rise of multicultural weddings, there has been a growing need for more diverse and affordable options in the wedding wear market. WWD recognized this demand and saw an opportunity to expand their brand by partnering with Kynah, a brand known for its beautiful and culturally inspired designs.
Kynah’s founder and CEO, Priyanka Patel, also expressed her excitement about the collaboration, stating, “We are delighted to be working with WWD to bring our designs to a wider audience. Our goal has always been to celebrate the rich culture and traditions of South Asian weddings, and this partnership will allow us to do so on a larger scale.”
The partnership between WWD and Kynah will offer a range of wedding wear options, including bridal lehengas, sarees, and fusion wear. The collection will feature a blend of traditional and contemporary designs, catering to the diverse tastes of brides from different cultural backgrounds.
One of the key aspects of this partnership is the focus on affordability. WWD and Kynah understand that weddings can be a costly affair, and the wedding attire is often one of the biggest expenses. With this in mind, the collection will be priced in an accessible range, making it easier for brides to find their dream wedding outfit without breaking the bank.
Cook emphasized the importance of serving a culturally diverse bride, stating, “We want to celebrate diversity and inclusivity through our designs. Our partnership with Kynah allows us to cater to the needs of brides from different cultural backgrounds, making their wedding shopping experience more seamless and enjoyable.”
In addition to offering affordable options, the collection will also be available in a range of sizes, ensuring that every bride can find the perfect fit for their special day. This inclusivity is a crucial aspect of the partnership, as it aims to empower brides of all shapes and sizes to feel confident and beautiful on their wedding day.
The WWD and Kynah partnership has already received an overwhelming response from the fashion industry and brides alike. The collection will be available in select WWD stores and on their website, as well as on Kynah’s website, making it easily accessible to brides worldwide.
In conclusion, the partnership between WWD and Kynah is a step towards inclusivity, affordability, and diversity in the wedding wear industry. With their combined expertise and passion for celebrating cultural traditions, the collection is sure to be a hit among brides from all backgrounds. As Cook aptly puts it, “Our partnership is not just about selling clothes, but about celebrating love and diversity through fashion.”
