Tanner Richie and Fletcher Kasell, two young entrepreneurs from the Midwest, have taken the fashion world by storm with their unique brand, inspired by their roots. Their brand, which started as a small online business, has now expanded to include a new tier that pays homage to the duo’s Midwestern heritage.
Growing up in the heartland of America, Tanner and Fletcher were always proud of their Midwest roots. They were inspired by the simplicity and authenticity of their surroundings, and this is reflected in their brand’s aesthetic. Their initial success came from their online store, which featured trendy and affordable clothing for young adults. However, they wanted to do more and decided to expand their brand to a new level.
This new tier, aptly named “Midwest Collection,” is a tribute to the duo’s love for their homeland. The collection features a range of clothing and accessories that are a perfect blend of modern and traditional styles, all with a touch of the Midwest. From cozy flannel shirts to classic denim jackets, each piece in this collection is a reflection of the duo’s personal style and their love for the Midwest.
One of the most unique aspects of the Midwest Collection is the use of locally sourced materials. Tanner and Fletcher have always been passionate about supporting local businesses and promoting sustainability. With their new collection, they have taken this commitment to a whole new level. Each piece is made from high-quality materials sourced from the Midwest, ensuring that every product has a unique touch and supports local businesses.
Apart from the use of locally sourced materials, the Midwest Collection also features designs that are influenced by the duo’s childhood memories. Growing up in the Midwest, they were surrounded by vast fields, beautiful sunsets, and endless blue skies. These elements are beautifully incorporated into the designs, making each piece a reminder of the simple yet beautiful life in the Midwest.
The response to the Midwest Collection has been overwhelming, with customers from all over the country showing their love and support for the brand. Tanner and Fletcher’s dedication to their roots and their commitment to quality have struck a chord with their customers. Many have praised the brand for its unique approach and have expressed their excitement for future collections.
In addition to their successful fashion brand, Tanner and Fletcher have also used their platform to give back to their community. They have partnered with various local organizations to support and raise awareness for important causes, such as mental health and education. Through their brand, they hope to inspire others to make a positive impact in their communities.
The success of the Midwest Collection has also allowed Tanner and Fletcher to expand their brand further. They have recently opened a brick and mortar store in their hometown, offering customers a chance to experience the brand in person. The store’s rustic and cozy atmosphere perfectly reflects the Midwest Collection’s aesthetic and provides a unique shopping experience for customers.
Tanner and Fletcher’s story is a testament to the power of determination and staying true to one’s roots. They have taken their love for the Midwest and turned it into a successful brand that not only offers stylish and affordable clothing but also promotes sustainability and community involvement. Their journey is an inspiration to many, and their brand is a true representation of the Midwest spirit – hardworking, authentic, and genuine.
In conclusion, Tanner Richie and Fletcher Kasell’s new Midwest Collection is a true reflection of their passion for their roots and their commitment to making a positive impact. Their brand has captured the hearts of many, and their success story is an inspiration to aspiring entrepreneurs. With their unique designs, use of locally sourced materials, and dedication to giving back, this duo is making a name for themselves in the fashion industry, one piece at a time.
