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The Ones to Watch at New York Fashion Week for Fall 2026

As the fashion world gears up for a new season, all eyes are on the latest and greatest designers to emerge onto the scene. With their unique perspectives and fresh ideas, these six new names are making a splash in the industry and are definitely ones to watch. WWD is shining a spotlight on these rising stars, so let’s take a closer look at who they are and what they have to offer.

First up, we have designer Sarah Lee, whose eponymous label has been making waves with its bold and edgy designs. Lee’s pieces are a fusion of streetwear and high fashion, creating a unique and eye-catching aesthetic. Her use of unexpected materials and unconventional silhouettes has caught the attention of fashion insiders and celebrities alike. With her fearless approach to design, Lee is definitely a name to remember this season.

Next on the list is menswear designer, James Chen. With a background in architecture, Chen brings a structural and architectural element to his designs. His collections are a perfect balance of clean lines and intricate details, creating a modern and sophisticated look. Chen’s use of unexpected color combinations and innovative tailoring techniques sets him apart from other menswear designers. Keep an eye out for his latest collection, as it is sure to make a statement on the runway.

Another rising star to watch is jewelry designer, Mia Kim. Her brand, Kim Jewelry, has gained a cult following for its delicate and intricate pieces. Kim’s designs are inspired by nature and her Korean heritage, resulting in unique and beautiful pieces that are both timeless and modern. Her attention to detail and use of ethically sourced materials has made her brand a favorite among fashion-conscious consumers. With her growing popularity, Kim is definitely a name to know this season.

Next, we have the dynamic duo behind the brand, Smith & Jones. Designers, Emma Smith and Jack Jones, have been making a name for themselves with their gender-neutral designs and sustainable approach to fashion. Their collections are a fusion of classic and contemporary, resulting in versatile and timeless pieces that can be worn by anyone. With their commitment to ethical and sustainable practices, Smith & Jones are paving the way for a more conscious fashion industry.

Another designer making a mark in the industry is Maria Rodriguez, founder of the label, M. Rodriguez. Her designs are a celebration of her Latin American roots, with bold colors and intricate embroidery featured in her collections. Rodriguez’s pieces are a perfect blend of traditional and modern, creating a unique and vibrant aesthetic. Her use of sustainable and locally sourced materials also sets her brand apart, making her a name to know this season.

Last but certainly not least, we have designer, Alex Chen, who is making waves with his luxury streetwear brand, A. Chen. Chen’s designs are a reflection of his multicultural background, resulting in a fusion of East and West. His collections are a perfect balance of comfort and style, with a focus on quality and craftsmanship. With his growing popularity among celebrities and influencers, Chen is definitely a name to watch in the fashion world.

As the fashion industry continues to evolve and embrace new voices, these six designers are making their mark and bringing fresh perspectives to the table. From bold and edgy to classic and sustainable, each of these names offers something unique and exciting to the fashion world. Keep an eye out for their latest collections and be sure to add these names to your list of designers to know this season.