Burberry, the iconic British luxury brand, has recently announced a collaboration with The Newt, a prestigious hotel and working farm located in the picturesque county of Somerset, England. This partnership has resulted in a stunning addition to Burberry’s custom check pattern – a vibrant shade of green. This exciting development not only showcases Burberry’s commitment to sustainability, but also highlights the brand’s dedication to supporting local communities and preserving traditional craftsmanship.
The custom check pattern is an integral part of Burberry’s heritage, with its distinctive beige, black, white, and red design being recognized and admired worldwide. However, in an effort to stay relevant and adapt to the changing times, Burberry has chosen to add a touch of green to its iconic pattern. This new hue not only adds a modern twist to the classic design, but also serves as a symbol of the brand’s efforts towards sustainability and eco-friendliness.
The idea for this collaboration came about when Burberry’s Creative Director, Riccardo Tisci, visited The Newt and was struck by its beauty and commitment to sustainability. The Newt, a luxurious hotel and working farm, is renowned for its sustainable and ethical practices, including its use of renewable energy sources, locally sourced ingredients, and traditional farming techniques. These values align perfectly with Burberry’s own commitment to sustainability and ethical practices.
The result of this collaboration is a striking new Burberry check pattern, featuring a bold green color that represents the lush green landscape of Somerset. This new pattern will be incorporated into a range of Burberry products, such as clothing, accessories, and home decor items. Each piece will not only be a nod to the brand’s heritage, but also a celebration of the beautiful countryside and sustainable practices of Somerset.
But this collaboration goes beyond just a new pattern for Burberry. The brand has also pledged to support The Newt’s community initiatives, which aim to preserve local traditions and support the livelihoods of local artisans and farmers. This partnership is a testament to Burberry’s commitment to giving back to the communities it operates in, and supporting local businesses and industries.
In addition to its collaboration with The Newt, Burberry has been making significant efforts towards sustainability in recent years. The brand has launched its “ReBurberry Edit” initiative, which focuses on using sustainable materials and reducing waste in production. Burberry has also committed to becoming carbon neutral by 2022, and has been working towards achieving this goal through various initiatives, such as investing in renewable energy sources and implementing sustainable practices in its supply chain.
The addition of green to Burberry’s custom check pattern not only reflects the brand’s commitment to sustainability, but also serves as a reminder to its customers to be mindful of their environmental impact. In a world where fast fashion and consumerism have taken center stage, Burberry’s efforts towards sustainability are commendable and set an example for other luxury brands to follow.
Moreover, this collaboration with The Newt also highlights Burberry’s dedication to preserving traditional craftsmanship. The brand has always been known for its impeccable quality and attention to detail, and this partnership allows it to showcase the skills of local artisans and craftsmen who have been practicing their trades for generations.
In conclusion, Burberry’s collaboration with The Newt has resulted in a beautiful addition to its iconic check pattern, while also promoting sustainability and supporting local communities. This partnership serves as a perfect example of a luxury brand taking responsibility for its impact on the environment and society, and using its platform to make a positive difference. By adding a dash of green to its custom check pattern, Burberry has not only made a fashion statement, but also sent a powerful message about the importance of sustainability and supporting local communities.

