Coach kicked off an exciting new chapter in its history on Monday with the announcement of a multiyear collaboration with the WNBA. The beloved fashion brand, known for its signature leather handbags and accessories, has officially joined forces with the Women’s National Basketball Association in a move that is sure to bring even more style and sophistication to the already electrifying world of women’s basketball.
The partnership between Coach and the WNBA is set to showcase a fusion of fashion and athletics, highlighting the strength and empowerment of female athletes. As part of the collaboration, Coach will design and create a line of limited-edition, co-branded merchandise featuring the logos of both the WNBA and Coach. This includes apparel, accessories, and, of course, the iconic Coach handbags with a WNBA twist.
“We are thrilled to join forces with the WNBA and support women in sports,” said Joshua Schulman, CEO and President of Coach. “At Coach, we believe in the power of women and the importance of representation, and we are excited to bring our unique aesthetic to the world of basketball.”
The multiyear collaboration will not only bring fashionable and functional merchandise to fans, but it also marks a step forward in both brands’ commitment to diversity and inclusion. Coach has long been a champion of gender and racial equality, while the WNBA has been a trailblazer in promoting women’s rights and representation in sports.
In addition to the merchandise, Coach and the WNBA will also launch a digital campaign featuring some of the league’s top players. These athletes will not only model the co-branded merchandise, but they will also share their personal experiences and the role that sports and fashion play in their lives.
“We are excited to partner with Coach as we continue to elevate the WNBA and empower women through sports,” said Christy Hedgpeth, WNBA Chief Operating Officer. “This collaboration is a natural fit, as both Coach and the WNBA share a commitment to championing diversity and empowering women.”
The news of the collaboration has been met with much excitement and anticipation, especially from fans of both brands. Many have taken to social media to share their enthusiasm and support for this groundbreaking partnership.
“Loving this collaboration! Can’t wait to get my hands on that limited-edition Coach bag with the WNBA logo,” tweeted @ballerfan27.
“I never thought I’d see Coach and the WNBA team up, and I am here for it! Can’t wait to see what they come up with,” wrote Instagram user @sportsfashionista.
The timing of this collaboration could not be more perfect, as the WNBA is currently celebrating its 25th anniversary. This monumental season has already seen record-breaking viewership and has further highlighted the incredible talent and athleticism of these female athletes.
The launch of the co-branded merchandise is set to take place in the upcoming months, just in time for the WNBA playoffs. Fans will not only be able to support their favorite teams and players, but they will also do so in style with the exclusive Coach and WNBA merchandise.
This collaboration between Coach and the WNBA is not only a celebration of fashion and athletics, but it is also a celebration of female empowerment and representation. Both brands have a strong commitment to diversity and inclusion, and this partnership is a testament to that.
So, let’s celebrate this momentous collaboration and support women in sports by grabbing our limited-edition Coach and WNBA merchandise. Coach’s iconic leather and the WNBA’s iconic logo, together, inspiring and empowering women everywhere. What more could we ask for?
