Lamine Badian Kouyaté’s Fashion for the People Takes to the Street – Literally
Fashion has always been a symbol of status and exclusivity, with high-end designers catering to the elite and wealthy. However, one designer has challenged this notion and brought fashion to the streets, making it accessible to everyone. Lamine Badian Kouyaté, the founder of the fashion brand Xuly.Bët, has revolutionized the fashion industry with his unique approach to design and his commitment to making fashion for the people.
Born in Mali and raised in France, Kouyaté’s multicultural background has greatly influenced his designs. He grew up surrounded by vibrant African fabrics and traditional tailoring techniques, which he later incorporated into his own brand. After studying fashion in Paris, Kouyaté launched Xuly.Bët in 1991, with the aim of creating fashion that was not only stylish but also socially conscious.
Kouyaté’s designs are a reflection of his personal beliefs and values. He believes that fashion should be inclusive and accessible to everyone, regardless of their background or social status. This is why he took to the streets, literally, to showcase his collections. Instead of traditional fashion shows, Kouyaté opted for street performances, where models would walk and dance down the streets, showcasing his designs to the public.
This unconventional approach to fashion shows not only caught the attention of the fashion world but also made a statement about inclusivity and diversity. Kouyaté’s models were not just professional models, but also people from all walks of life – from street vendors to musicians, showcasing the true essence of his brand – fashion for the people.
Kouyaté’s designs are a fusion of traditional African fabrics and modern silhouettes, creating a unique and bold aesthetic. He uses bright colors, bold prints, and unconventional cuts to create pieces that are both edgy and wearable. His designs have been described as a celebration of African culture and a rebellion against the Western fashion industry’s standards.
Apart from his commitment to inclusivity, Kouyaté is also known for his sustainable and ethical practices. He uses recycled and upcycled fabrics in his collections, reducing waste and promoting sustainability in the fashion industry. He also works closely with local artisans in Mali, providing them with employment opportunities and preserving traditional craftsmanship.
Kouyaté’s fashion for the people has gained recognition and admiration from the fashion industry and beyond. He has dressed celebrities like Beyoncé, Rihanna, and Michelle Obama, who have all been seen wearing his designs. In 2018, he was invited to showcase his collection at the prestigious Paris Fashion Week, a testament to his success and impact in the fashion world.
But for Kouyaté, success is not just about fame and recognition. It is about making a difference and using fashion as a tool for social change. He has collaborated with various organizations and charities, using his platform to raise awareness and funds for important causes. He has also mentored young designers, passing on his knowledge and inspiring the next generation of fashion designers.
Kouyaté’s fashion for the people has not only challenged the traditional norms of the fashion industry but has also inspired other designers to follow suit. He has shown that fashion can be a powerful medium for self-expression, inclusivity, and social change. His brand, Xuly.Bët, which means “keep your eyes open” in Wolof, is a reminder to always be aware of the world around us and to use our talents and platforms for the greater good.
In a world where fashion is often associated with exclusivity and luxury, Lamine Badian Kouyaté has broken barriers and brought fashion to the streets, making it accessible to all. His designs and his message of inclusivity and sustainability have made a lasting impact on the fashion industry and society as a whole. He has truly proven that fashion is not just about clothes, but also about making a statement and creating a positive change in the world.
