Shivan & Narresh, a renowned Indian fashion brand, has recently come under fire for their fashion show at the picturesque Gulmarg Ski Resort in Kashmir. The show, which was meant to showcase the brand’s latest collection, has faced criticism from political and religious officials, as well as consumers. The controversy surrounding the event has sparked intense debates and discussions, which have brought the brand into the spotlight for all the wrong reasons.
The fashion show, which took place against the backdrop of the snow-capped Himalayas, was indeed a visual treat. The models glided down the ramp adorned in vibrant and luxurious swimwear, showcasing Shivan & Narresh’s signature style of combining traditional and modern elements. The show was not only a celebration of fashion but also a celebration of the beauty of Kashmir, a region that has been plagued by conflict and unrest for decades.
However, the glamour and beauty of the event were soon overshadowed by the backlash it received. Political and religious figures criticized the brand for holding the show in Kashmir, citing it as a “disrespectful” and “insensitive” act. They argued that the region is still volatile and that hosting a fashion show there was a symbol of ignoring the sufferings of the people. This criticism was further fueled by consumers who took to social media to express their disappointment with the brand’s decision to hold the show in such a “controversial” location.
In response to these criticisms, Shivan & Narresh issued a statement clarifying their intentions behind the event. The brand highlighted that the show was meant to promote Kashmir as a tourist destination and to showcase its beauty and potential to a global audience. They also emphasized that the event was held in collaboration with the local government and was aimed at creating job opportunities for the people of the region. Furthermore, the brand stated that they were not endorsing any political or religious agenda and that the show was solely focused on fashion and promoting the tourism industry in Kashmir.
Despite the controversy, the fashion show was a huge success. It not only attracted the attention of fashion enthusiasts, but also put a spotlight on Kashmir, which is often portrayed in a negative light by the media. The event brought together people from different walks of life, including local artisans and musicians, creating a sense of unity and celebration in a region that has been marked by division and conflict.
Moreover, the show also provided a platform for local artists and businesses, as the designers collaborated with Kashmiri craftsmen and utilized indigenous materials in their collection. This not only highlighted the rich cultural heritage of Kashmir but also helped to boost the local economy. It is worth mentioning that the event was organized in adherence to strict COVID-19 protocols, ensuring the safety of all participants and staff.
In the wake of the controversy, it is important to acknowledge the efforts of Shivan & Narresh in promoting Kashmir as a peaceful and beautiful destination. The brand’s decision to hold the fashion show in the region has shed a positive light on Kashmir, which is often associated with conflict and violence. The event not only showcased the potential of Kashmir as a tourist destination but also provided a platform for local talent, ultimately benefiting the region in the long run.
In conclusion, the Shivan & Narresh fashion show at the Gulmarg Ski Resort may have faced criticism from some quarters, but it cannot be denied that the event was a resounding success. The brand’s efforts to promote Kashmir and its people through fashion have not only created buzz in the industry but have also helped to bring a positive change in the perception of the region. It is a testament to the power of fashion to unite people and promote peace and harmony, and Shivan & Narresh should be applauded for their bold and impactful decision to host the show in Kashmir.
