TRAI Amends Regulations to Curb Unsolicited Spam Calls and Messages, COAI Criticizes Updated Rules
In today’s digital age, our mobile phones have become an integral part of our lives. From staying connected with our loved ones to managing our daily tasks, we rely heavily on our phones. However, one thing that has been a constant nuisance for mobile phone users is the barrage of unsolicited spam calls and promotional messages. These unwanted communications not only disrupt our daily routine but also expose us to potential scams and frauds. In a positive move towards addressing this issue, the Telecom Regulatory Authority of India (TRAI) recently amended its regulations to curb unsolicited spam calls and messages.
The new regulations, which came into effect on 8th September 2020, aim to put an end to the menace of unsolicited communication from unregistered telemarketers (UTMs). As per the updated rules, UTMs are now required to register with the telecom service providers before sending out any promotional messages or making marketing calls. This move will ensure that only registered telemarketers are allowed to communicate with mobile phone users, thus reducing the number of spam calls and messages.
Furthermore, the new regulations also increase the penalties for spammers and non-compliant operators. The penalty for sending unsolicited commercial communication has been increased from Rs. 50,000 to Rs. 1,000,000 for the first offence, and for repeat offenders, it can go up to Rs. 5,000,000. This hefty penalty is a strong deterrent for telemarketers who have been flouting the rules and harassing mobile phone users with their unsolicited communication.
However, the Cellular Operators Association of India (COAI) has raised concerns about the updated rules, including the penalties on service providers. In a statement, COAI stated that the telecom industry is already under financial stress, and these additional penalties will further burden the operators. They also expressed their disappointment over the lack of consultation with the industry before implementing the new regulations.
While the concerns raised by COAI are valid, it is important to note that the updated regulations are in the best interest of the consumers. Unsolicited spam calls and messages not only disrupt our daily lives but also pose a threat to our personal information and financial security. TRAI’s move to increase penalties for spammers and non-compliant operators sends a strong message that such practices will not be tolerated.
Moreover, TRAI has also introduced a new blockchain-based Distributed Ledger Technology (DLT) platform to ensure compliance with the regulations. This platform will enable mobile phone users to have more control over the promotional communication they receive. They can choose to block specific telemarketers or categories of messages, thereby reducing the amount of spam they receive.
In addition to curbing unsolicited communication, the new regulations also aim to improve the overall quality of service for mobile phone users. TRAI has mandated telecom service providers to ensure that at least 80% of the calls made by UTMs are successfully connected. This will prevent mobile phone users from receiving multiple calls from the same telemarketer, which is a common complaint among consumers.
In conclusion, TRAI’s move to amend regulations to curb unsolicited spam calls and messages is a welcome step towards protecting the interests of mobile phone users. The increased penalties for spammers and non-compliant operators, along with the DLT platform, will go a long way in reducing the nuisance of unsolicited communication. While the concerns raised by COAI are understandable, it is important to prioritize the consumers’ interests and work towards creating a better and safer environment for them. We hope that the telecom industry and TRAI can work together to find a middle ground and ensure the smooth implementation of the updated regulations. Let us embrace this positive change and look forward to a spam-free mobile experience.
