Skriver is the mastermind behind the successful activewear brand Joja, which she cofounded with her good friend and fellow model Jasmine Tookes. The two women have not only created a highly sought-after brand, but they have also inspired others to lead a healthy and active lifestyle.
Joja, which stands for “Jasmine and Josephine,” was founded in 2016 by Skriver and Tookes. The brand’s mission is to empower women to embrace their bodies and live a healthy and balanced life. This message resonates with many women around the world, making Joja one of the most popular activewear brands in the market.
Skriver, who is known for her work as a Victoria’s Secret Angel and as a fierce advocate for body positivity, saw the need for a brand that not only provided stylish and functional activewear but also promoted a healthy and positive mindset. She teamed up with her close friend Tookes, who shares the same passion for fitness and empowering women, to bring this vision to life.
The two models put their creative minds together to design a line of activewear that caters to all body types and sizes. Their collection includes everything from sports bras and leggings to crop tops and jackets, all made with high-quality materials and attention to detail. Every piece is designed to make women feel confident, comfortable, and stylish while working out.
One of the main reasons behind Joja’s success is the brand’s strong social media presence. Skriver and Tookes have used their platforms to not only promote their brand but also to spread their message of body positivity and self-love. Their Instagram page, which has over 600k followers, is filled with workout videos, healthy recipes, and inspirational quotes, all aimed at motivating and empowering their followers to lead a healthier lifestyle.
In an interview with Forbes, Skriver shared her thoughts on the impact of social media on their brand. “We’re so grateful for social media because it allows us to connect with our fans and customers directly. We can share our message and inspire others to live their best lives,” she said.
The success of Joja has also caught the attention of major retailers. The brand has collaborated with big names like Revolve, Bandier, and Carbon38, making their products more accessible to a wider audience. This partnership has allowed Skriver and Tookes to expand their brand and reach more women who share their values.
Apart from their successful business partnership, Skriver and Tookes are also close friends who support and motivate each other. In an interview with People, Tookes shared her admiration for Skriver, saying, “I think she’s amazing. She’s so disciplined, and I always look to her for motivation.” Their strong bond and shared passion for fitness have undoubtedly played a significant role in the growth of Joja.
In addition to their work with Joja, Skriver and Tookes are involved in various philanthropic efforts. They have both been vocal about their support for LGBTQ+ rights, and Skriver is a global ambassador for the Special Olympics. They are not only inspiring through their brand but also through their actions and advocacy for important causes.
Skriver and Tookes’ dedication to their brand and their mission to empower women is evident in everything they do. They have built a brand that not only provides high-quality activewear but also promotes a healthy and positive lifestyle. Joja has become more than just a brand; it is a community of women supporting and motivating each other to be their best selves.
In conclusion, Skriver and Tookes are not just successful models, but also entrepreneurs and role models. Their passion, hard work, and dedication have helped them create a brand that inspires and empowers women all over the world. Joja is more than just a brand; it is a movement that promotes self-love, body positivity, and a healthy lifestyle. We can’t wait to see what Skriver and Tookes have in store for us in the future and continue to be inspired by their journey.
