X (formerly known as Twitter) is taking its video-first approach to the next level with the launch of a new TV app. The company announced on Tuesday that X will soon be available on smart TVs, making it easier for users to watch the videos hosted on the platform on a larger screen.
This move comes as no surprise as X has been steadily expanding its video capabilities over the past few years. With the rise of video content and the increasing popularity of streaming services, it was only a matter of time before X made its way to the big screen.
The new X TV app will be compatible with most smart TVs, including popular brands like Samsung, LG, and Sony. This means that millions of users will now have access to X’s vast library of videos from the comfort of their own living rooms. The app will also be available on streaming devices such as Roku and Amazon Fire TV, further expanding its reach.
One of the main reasons behind this move is to cater to the growing demand for video content on social media. X has been investing heavily in video, and it has paid off. The platform now boasts over 2 billion video views per day, and videos are the most engaging type of content on the platform. By bringing X to smart TVs, the company is tapping into a whole new audience and providing its users with a seamless viewing experience.
The new app will feature a user-friendly interface, making it easy for anyone to navigate and discover new videos. Users will also be able to access their personalized feed, where they can find the latest videos from the accounts they follow. This means that even if you’re not actively using X, you can still keep up with the latest videos from your favorite creators.
But it’s not just about convenience and accessibility. The new app also offers a more immersive viewing experience. With a larger screen and better sound quality, users can fully immerse themselves in the videos they watch. This is especially exciting for content creators, as they can now showcase their videos in a whole new way.
The launch of the X TV app also opens up new opportunities for advertisers. With the app’s ability to reach a larger audience and provide a more engaging viewing experience, it’s a win-win for both advertisers and users. Advertisers can now tap into a whole new market and reach users who are actively seeking out video content. This is a significant advantage for brands looking to connect with their audience in a meaningful way.
In addition to the TV app, X has also announced the launch of a new feature called “Watch Parties.” This feature allows users to watch videos together with their friends in real-time, even if they are not in the same location. This is a great way for users to connect and share their favorite videos with each other, further enhancing the social aspect of the platform.
The launch of the X TV app is just the beginning of the company’s video-first ambitions. X has also been investing in live video, with the launch of its own live streaming service, X Live. With this service, users can broadcast live videos directly from their mobile devices, further expanding the platform’s video capabilities.
Overall, the launch of the X TV app is a significant step for the company and its video-first approach. It not only provides users with a more immersive viewing experience but also opens up new opportunities for creators and advertisers. With the new app, X is solidifying its position as a leader in the video content space and is sure to attract even more users to its platform.
So, whether you’re a fan of viral videos, news updates, or live streams, the new X TV app has got you covered. Get ready to sit back, relax, and enjoy your favorite videos on the big screen with X.
