Puma is returning to the New York runways in February. The German brand will host a fashion show on Feb. 8 at 8 p.m. at the Park Avenue Armory.
The official dates of New York Fashion Week are Feb. 9 through Feb. 14.
The show will celebrate the return of the Mostro sneaker, which originally launched in 1999 and comes from the Italian word for “monster.” The company is calling the show a “mysterious and nostalgic experience that will transport attendees to another world for humans and monsters alike.”
At the Armory, Puma expects to transform the space through light, music, projection and experiential elements to rediscover the statement shoe.
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