Visitors to Paris ahead of the holidays can tick several boxes — cool graphics, designer allure, fashion buzz and cultural awareness — if they shop for souvenirs or gifts at Kenzo‘s new pop-up store at 66 Avenue des Champs-Élysées.
The high-visibility location, opening to the public on Saturday, will showcase elements from Kenzo’s spring 2024 men’s and women’s collections done in collaboration with Japanese graphic artist Verdy.
Kenzo’s artistic director Nigo tapped Verdy to create a new Kenzo Paris logo in a striking serif font, which appears on judo jackets, sweatshirts, other jerseys and canvas tote bags. It’s also repeated as a busy print for T-shirts, windbreakers, skirts and parkas.
blogherads.adq.push(function () {
blogherads
.defineSlot( ‘medrec’, ‘gpt-dsk-tab-ros-mid-article1-uid0’ )
.setTargeting( ‘pos’, [“mid”,”mid-article”,”mid-article1″,”btf”,”in-article1″] )
.setSubAdUnitPath(“ros/mid-article”)
.addSize([[3,3],[2,2],[320,480],[300,250]])
;
});
