SURF’S UP: Dior is padding out its dream team ahead of the Paris Olympics.
The French luxury brand has tapped surfer Kauli Vaast as its latest brand ambassador. The 21-year-old from Papeete in French Polynesia is considered one of the rising stars of the sport and one of his country’s leading prospects heading into the Games.
“I’m honored and proud to join this magnificent fashion house, which moves forward day by day with audacity and creativity, just as I must do in surf,” Vaast said in a statement.
Dior described him as a “new icon,” having qualified for the Olympics at the 2023 ISA World Surfing Games in El Salvador. “Driven by a desire to surpass himself, he henceforth embodies the audacity and excellence of the house,” it added.
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