MILAN — Bottega Veneta is welcoming 2024 by launching its Lunar New Year campaign featuring award-winning actress and brand ambassador Shu Qi.
Under the creative direction of Matthieu Blazy, the film is Bottega Veneta’s fourth collaboration with Chinese director Jess Jing Zou. Titled “The First Sunrise With You,” it celebrates the first dawn of the year for different characters in a variety of urban and panoramic settings.
The director was also behind Bottega Veneta’s Lunar New Year campaign in 2023, “Reunion in Motion,” which included a moving train that made a month-long journey across China, and two films celebrating Qixi, China’s Valentine’s Day: “Love in Motion” and “Towards You.”
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