-7 C
New York

Evolving a Historic Fur House Into a Luxury Brand for Today

MILAN — A secret in plain sight. The Tivioli store in Milan couldn’t be more central, with its premium location in Via Santo Spirito — in the city’s Golden Triangle — and yet it is immune to the tony shopping district’s fanfare and congestion of high spenders and passersby peeking in through the windows.

Only a few people suspect the store has quietly stood there since the ‘90s, it boasts interiors designed by the late archi-star Gae Aulenti or that a Jean-Michel Basquiat artwork sits in the basement floor next to the Italian brand’s fashions.

Those fashions can easily hold their own with the many art and design pieces that punctuate the space itself. The label’s shearling or Mongolian coats, supple leather jackets and soft cashmere sweaters are rooted in quality, the result of craftsmanship and a couture-like approach, with Tivioli’s signature outerwear standing as one-of-a-kind designs. 

blogherads.adq.push(function () {
blogherads
.defineSlot( ‘medrec’, ‘gpt-dsk-tab-ros-mid-article1-uid0’ )
.setTargeting( ‘pos’, [“mid”,”mid-article”,”mid-article1″,”btf”,”in-article1″] )
.setTargeting( ‘viewable’, ‘yes’ )
.setSubAdUnitPath(“ros/mid-article”)
.addSize([[3,3],[2,2],[320,480],[300,250]])
;
});