NEW YORK — During October’s New York Bridal Fashion Week, editors and buyers were invited to preview bridal label Amsale’s latest wedding dress collection within the walls of its new SoHo flagship. This month, the brand quietly opened the doors to its 150 Wooster location, after relocating from its uptown Madison Avenue flagship, which opened in 1996.
Founded by the late Ethiopian designer and creative director Amsale Aberra in 1985, the bridal brand has become globally recognized for Aberra’s simple, clean and architectural designs. Following Aberra’s passing in 2018, Amsale is today helmed by Neil Brown, Aberra’s husband and chief executive officer; Rachel Brown, daughter and director of arts and legacy, and creative duo Sarah Swann, chief creative officer, and Michael Cho, head designer for bridal and eveningwear, who lead the brand’s original atelier team.
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